In recent years, of all kinds global exhibit meeting, korea of company of the most popular science and technologySamSungThe electron always grabs sufficient limelight, this 2016 congress of global mobile communication, SamSungexhibit a stage as before the person is completely suffer from, news briefing also impetus huge. SamSungUsing this battle array to ” of world “ beautiful muscle, those who show the hottest company not common actual strength.
post day: 201603/287705…
Battle array is unaltered, the strategy is unripe change, sell a dot to look from a lot of detail of the spot and product conduct propaganda, dimensions is occupational before business of mobile of —— of industry of SamSung electron pillar changes the extensive type of the market grows mode, aggrandizement product detail, promotion the product will experience henceforth, higher market approbates in an attempt to spend and stronger excessive price capability.
A group army fights
Congress of global mobile communication, common calls a mobile phone congress. The mobile phone of SamSung is tasted newly let industry be full of expect. According to promotion rhythm, galaxy S7 and Galaxy S7 Edge come out as scheduled.
Besides the detailed introduction of adversary machine function, samSung still was popularized mainly can with above implementation of two mobile phones is not had seam Gear S2 Classic of watch of connective SamSung intelligence and Gear of virtual reality equipmentVR.
In news briefing spot proper consumer is enmeshed at GearVRThe “ ring that equipment brings swims when the experience of ” world, take next glasses to discover the another big surprise on the stage however, the patriarch of Facebook of American gregarious website plunges into Kebaige to show up, immediately assembly room erupts long scream and take a picture sound.
Of SamSung news briefingVRLink invites platform of Za Kebai case, besides the consequence of star entrepreneur, still matter in the collaboration between VR domain with its. Facebook bought Oculus with the price of 2 billion dollar 2014, and the technical driving force that Oculus is Gear VR of SamSung VR equipment. Zakebaige states “VR will be next generation platform on the spot. So Facebook early made the investment of this respect. ”
All the time since, no matter be annual SamSung,show forum, other still and large exhibit meeting, samSung mobile phone always is branch of SamSung mobile communication the Chongzhongzhi that electron of whole even SamSung publicizes is heavy, and invite this endorse for VR when entrepreneur of red Silicon Valley, the strategic position that showed SamSung news report appears slight change, samSung communication will fight with means of a group army henceforth.
Not long ago, ” fortune ” announced share of smartphone manufacturer market and corresponding profit were occupied 2015 than, the outstanding achievement of SamSung is admired evil spirit other people. SamSung market share the first, occupy than 23.9% , the 2nd apple is held 17.2% . The operation profit that the four seasons spent SamSung electrovalence branch 2015 is 2.23 trillion Han yuan, on prep above year the 1.96 trillion Han of the corresponding period yuan.
Nevertheless such outstanding achievement did not achieve industry to anticipate. The Lu of · of analyst division Lei Ge of HMC Investment Securities of Korea certificate business (Introduction Greg Roh) , “ SamSung electron rolled out Note 5 and S6 Edge Plus earlier than in former years last year two admiral equipment. But appear on the market ahead of schedule and can not restrain continuity of share of market of smartphone of this company high end of mobile phone of SamSung high end to glide. ”
The plan put to good use that SamSung relies on business of onefold mobile phone to promote gain of newsletter business section capability is not successful, growth of mobile phone market encounters bottleneck.
What form bright contrast to it is the intelligence such as intelligent watch, VR apparels the profit potential with equipment breathtaking market.
Battalion received malic company to grow quickly 2015, reach 232 billion dollar, relatively the photograph of 191 billion dollar 2014 compares growth 21% . Money newspaper shows, besides mobile phone business, business contributed malic intelligence watch not to poor profit. The personage inside course of study thinks generally, malic watch is the hero that drives intelligent watch market, current, warm-up of intelligent watch market has been finished.
Although intelligent watch also was rolled out to wait for a product before SamSung, but promotion is unmindful all the time, at present SamSung can take advantage of a favorable situation and go up, in order to change the issue with single ability of communication branch gain.
Seed profit is begged into
SamSung government introduced backside of congress of mobile communication of this whole world recently a lot of unbeknown stories. SamSung shows virtual reality skill to the outside first, confront unprecedented challenge.
The person that this fictitious technology experiences is as high as 5000 people, news briefing spot should make sure each participator can pass what virtual reality technology arrives in light of VR glasses to reveal. “ experience link should make sure equipment must have another report, content that should assure to broadcast to must be shown on every equipment at the same time. Chief tells related ” SamSung communication " China runs a newspaper " reporter, preparing level, equipment installs 100 equipment to go up first, undertake detect and be debugginged, put 500 again then, debug again, put 1000 again then, good till installation 5000, until encounter a problem.
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